I want to ramp up enrolments for my chess academy by turning Google Ads into a steady stream of qualified enquiries from parents. The sole goal is lead generation, not general traffic: phone calls, form submissions or WhatsApp messages from mums and dads looking for classes for children aged 5-7, 8-10 and 11-13.
Where I’m at • Website, landing-page builder and Google Tag Manager are already in place. • Tracking for basic events exists but needs proper conversion tagging so every ad dollar is tied to an enquiry. • No historic campaign data worth salvaging; I’m happy to start clean with the right structure.
What I need from you • Research and build a full search- and Performance-Max-based account architecture focused on chess-related parent intent. • Craft compelling ad copy and extensions that speak to the benefits of chess for kids (confidence, critical thinking, fun). • Set up keyword themes, negative lists and audience segments to keep adult hobbyists and non-parent traffic out. • Implement conversion tracking through GTM and Google Analytics 4, including call tracking. • Provide landing-page optimisation tips to improve conversion rate (I’ll handle page edits). • Ongoing optimisation for the first month: bid adjustments, search-term pruning and creative testing.
Acceptance criteria • Campaigns go live with zero tracking errors. • At least 30 qualified leads in the first 30 days at a sustainable CPA we agree on before launch. • A concise report summarising performance and next-step recommendations.
Tools you’ll likely touch: Google Ads, GA4, GTM, Looker Studio (for reporting).
If you’ve generated leads for education or kids’ activities before, that’s a bonus. Share a quick note on similar successes and let’s get these young chess players through the door.
Dynamic Video Editor for High-End Prize Announcement Category: Adobe Premiere Pro, After Effects, Content Creation, Final Cut Pro, Social Media Marketing, Video Editing, Video Services, Videography Budget: £18 - £36 GBP
Création d'images IA pour e-commerce -- 2 Category: AI Art Creation, AI Chatbot Development, AI Development, AI Image Editing, Article Writing, Gemini, Graphic Design, Logo Design, Photoshop Budget: $2 - $8 USD
01-Apr-2026 15:56 GMT
Editor Vlog Harian Profesional Category: Adobe Premiere Pro, After Effects, Video Services, Video Upload, Videography Budget: ₹600 - ₹601 INR
01-Apr-2026 15:55 GMT
2D Animated Short Story Category: 2D Animation, 2D Drawing, 2D Layout, Animation, Concept Art, Illustration Budget: $30 - $250 CAD
01-Apr-2026 15:54 GMT
Dynamic Gym Reel Video Editing Category: Adobe Premiere Pro, After Effects, Color Grading, Final Cut Pro, Motion Graphics, Video Editing, Video Production, Video Services Budget: ₹600 - ₹1500 INR
01-Apr-2026 15:52 GMT
Minimalist Wix Wisdom Blog Category: HTML, PHP, SEO, Web Design, Web Development, Website Optimization Budget: $250 - $750 USD
01-Apr-2026 15:51 GMT
Penulisan Artikel Blog Travel Category: Article Writing, Blog, Blog Design, Blog Writing, Content Development, Content Writing, Copywriting, Creative Writing, Romance Writing, SEO Writing Budget: $30 - $250 USD
01-Apr-2026 15:51 GMT
Minimalist Pastel Logo Design Category: Adobe Illustrator, Branding, Graphic Design, Illustration, Logo Design, PDF, Photoshop, Typography, Web Design Budget: $15 - $25 USD
