Over the past few days, I’ve noticed an unexplained surge in event counts in Google Analytics 4, far exceeding our usual traffic trends. The spike likely comes from either aggressive bot traffic or an issue with a tag that’s firing too often. I haven’t made any changes to the tracking setup myself, but I can’t rule out that someone on the team may have tweaked Google Tag Manager or the hard-coded snippets without informing me.
I need a GA4 specialist to dive in, identify which events are inflating the numbers, and trace the root cause. The goal is to reconfigure the setup so only legitimate user interactions are logged. This includes reviewing GA4 debug view, GTM preview mode, referral patterns, IP ranges, and trigger conditions to isolate the problem.
TASKS: 1. Investigate and pinpoint which events are causing the inflated numbers. 2. Identify whether this is due to bots, misconfigured tags/triggers, or other GA4/GTM setup issues. 3. Correct the GA4 and GTM setup so that only genuine user interactions are tracked. 4. Validate the fix for at least 24 hours to ensure data accuracy. 5. Provide a short report summarizing your findings, the root cause, and the changes made.
If you have extensive experience with GA4, GTM, GA Debugger, Looker Studio, or BigQuery. Kindly contact ASAP. Thanks
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