The name reflects the idea that food travels — the bagel crossed from Eastern Europe to New York, became a cultural icon, and is now arriving in London. The brand should feel like it carries that journey with it.
Tone & Aesthetic Confident, considered, and a little austere — not loud or street food casual. Think independent New York deli meets East London craft. Clean but with character. It should feel like it belongs in Shoreditch but wouldn't look out of place on the Lower East Side.
Audience Tech workers, run club crowd, food-literate Londoners, corporate catering clients. People who notice good design and would be put off by anything try-hard.
Scope of Work — Wordmark / logo — Colour palette — Typography system — Paper bag design — Menu card — Sticker / stamp — Packaging guidelines — Instagram templates / social media assets — Brand guidelines document
Not included in this scope: website.
Timeline First concepts needed by mid-April. Brand identity fully signed off by 30 April — this is a hard deadline as packaging, signage, and social all depend on it.
Please come back with a quote, your proposed process, and any questions before we confirm.
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