I am looking for an experienced Google Ads specialist to review and optimise an existing account for a UK based metal fabrication business.
The account is already active and generating enquiries. We currently run separate campaigns for domestic work and commercial fabrication. Conversion tracking is in place and we are seeing leads coming through.
The goal now is to improve the quality of enquiries, with a stronger focus on commercial and manufacturing customers rather than small domestic jobs.
Scope of work:
• Review the current Google Ads account structure • Analyse keywords and search terms • Improve negative keyword lists • Optimise campaigns for commercial fabrication enquiries • Provide recommendations to improve lead quality • Suggest any improvements to targeting, bidding or structure
This project is initially for a one off audit and optimisation. Ongoing monthly management may be considered if the results and working relationship are good.
Experience with B2B lead generation, manufacturing or engineering clients would be preferred.
The business is based in the UK and provides fabrication services including steel fabrication, sheet metal work and welding for both commercial and domestic customers.
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