Expected duration: 3 - 4 weeks Creative Escapes is a premium small-group travel company.
We are repositioning around: Solo holidays, done properly – with a camera.
Trips range from £1,200 to £4,000+. Audience: culturally literate 40–70 year olds. This is not budget travel.
We are running a focused 30-day paid search test to validate commercial intent around this positioning.
This is a structured experiment, not an ongoing retainer.
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Objective
After 30 days we want clarity on: • Cost per meaningful action • Quality of search queries • Bounce behaviour • Budget leakage • Whether demand exists at paid search level
We are not interested in impressions or vanity CTR.
We want commercial signal.
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Scope of Work
1. Campaign Architecture
Build one tightly structured Google Search campaign targeting premium solo travel intent.
Requirements: • Controlled match types (no uncontrolled broad match) • Strong negative keyword strategy • Clear ad group segmentation • Clean naming structure • Tight geographic targeting (UK) • Budget discipline
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2. Tracking & Measurement
You must implement and verify: • GA4 integration • Scroll depth tracking • CTA click tracking • Cross-page click tracking • Clean event naming • Search query reporting
If tracking is weak, the test is invalid.
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3. Optimisation
Total ad budget: £500-1000.
You must: • Monitor search terms closely • Eliminate irrelevant traffic fast • Adjust bids strategically • Optimise weekly • Protect the budget from waste
This is a small precision test. Discipline matters.
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Required Experience (Non-Negotiable)
You must demonstrate: • Experience running structured Google Ads campaigns for premium (£1,000+) products or services • Evidence of generating measurable ROI or qualified leads • Experience managing small test budgets efficiently • Ability to clearly explain campaign structure and negative keyword logic
Please include: • Screenshots of previous dashboards (data redacted) • A short explanation of how you structure a high-intent search campaign • One example where you reduced CPA or prevented budget leakage
Generic marketing proposals will not be considered.
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Mandatory Question
In your proposal, answer this:
How would you prevent budget leakage in a £500 Google Ads test campaign?
Be specific.
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Deliverables • Fully structured campaign • Clean tracking framework • Weekly reporting • Final written recommendation: • Scale • Refine • Or Stop
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