About the Project We're building a secure digital estate vault where people store everything their family would need (bank accounts, pensions, insurance, passwords, documents) in one encrypted place. When the time comes, trusted delegates can access what they need securely. Think of it as a digital safe deposit box for your entire estate. We serve both individuals (B2C) and professionals like will writers and solicitors (B2B).
What We Need Our marketing website is built and functional — 6 pages, 4 languages, coded in Next.js with Tailwind CSS. The layout, structure, and all content are finalised. We need a designer to:
Design a logo — icon + wordmark, favicon, all standard variants (horizontal, stacked, icon-only, colour versions) Create 6 feature illustrations for our Features page (currently grey placeholders) Create 1 white-label dashboard mockup for our B2B Professionals page Create 5 B2B value proposition illustrations for the Professionals page Visual polish pass across all 6 pages — refine spacing, shadows, hover states, icon consistency Optional: 3 "How It Works" illustrations for the home page, social media templates
What This Is NOT
Not a website rebuild — the HTML/CSS structure is set, we just need visual polish and assets Not UX design — the application itself is separate, this is marketing site only Not copywriting — all text is finalised in 4 languages Not development — we handle all code implementation of your designs
Brand Direction
Warm but not sentimental — we talk about real things (bank accounts, pensions) plainly Trustworthy and modern — serious technology explained simply, approachable not clinical Empowering, not anxious — about taking control, not about fear or worst-case scenarios
Colour palette is fixed (navy, teal, gold, warm white — all hex values provided in the spec). Fonts are set (DM Sans headings, Inter body — both Google Fonts). The visual sweet spot: more polished than traditional estate planning sites, more serious than Cake.co, warmer than corporate B2B platforms, more British than US competitors. Reference style: Modern UK fintech (Monzo, Starling) but with warmer, earthier tones and a family/estate focus.
Illustration Style
Flat or semi-flat vector illustrations Brand palette only (navy, teal, gold, warm white) Clean, minimal, modern — NOT hand-drawn, NOT 3D, NOT photorealistic Consistent style across all illustrations Important: No grief imagery, no hospitals, no funerals. This product is about preparation and care, not about dying.
Deliverables Summary PriorityDeliverableFormatHighLogo (horizontal, stacked, icon-only) + faviconSVG + PNG 1x/2x/3xHigh6 feature page illustrationsSVG or PNG @2x, ~4:3 ratioHigh1 B2B dashboard mockupPNG @2xHigh5 B2B value proposition illustrationsSVG or PNG @2x, ~4:3 ratioHighVisual polish annotations/redlinesFigma or annotated screenshotsMedium3 "How It Works" illustrationsSVG or PNG @2xMediumSocial media templates (OG image, Twitter card)PNG + Figma source
What We Provide
Detailed design specification document (15 pages) covering brand identity, colour palette, typography, page-by-page briefs, illustration style guide, and technical specs Access to the live development site so you can see every page in-browser Colour tokens and CSS configuration for reference Translation files so you can see content scope across all 4 languages Responsive breakpoint information (mobile, tablet, desktop)
We've done the homework — you'll have everything you need to hit the ground running.
About You
Experience designing for fintech, SaaS, or professional services (portfolio examples required) Strong illustration skills — we need someone who can do both logo design AND custom illustrations Comfortable working with an existing colour palette and brand guidelines Able to deliver web-ready assets (SVG, optimised PNG, Figma files) Good communication — we're a small team and value clear, responsive collaboration UK-based or UK-timezone preferred (not required)
Budget & Timeline
Budget: £1,000 for the full scope (negotiable based on experience and portfolio quality) Timeline: 3–4 weeks from kickoff to final delivery Payment: Milestone-based — 30% upfront, 40% on logo + first illustrations approved, 30% on completion
How to Apply Please include:
Portfolio link — specifically any fintech, SaaS, or professional services work 2–3 examples of logo + illustration projects you've done (ideally where you did both) Your quote for the full scope, or broken down by deliverable if you prefer Your availability — when you could start and estimated delivery date Brief note on what appeals to you about this project
We'll share the full 15-page design specification with shortlisted candidates before any work begins.
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