Phase 1 — Tracking & Analytics Setup Before running any ads, we need to make sure every lead is properly tracked and attributed. This includes:
Google Ads conversion tracking setup Form submission tracking across all enquiry forms Phone click tracking (Main Number) Enhanced conversions setup for Google GA4 event configuration for all key conversion points GTM tag, trigger and variable setup Testing and debugging across all conversion points
Phase 2 — Google Ads Setup & Management Build Google Ads account from the ground up, including:
Account creation and billing setup Keyword research and competitor analysis (As above) Campaign and ad group structure tailored to office locations Search ad copy - headlines, descriptions, callouts, sitelinks Negative keyword lists to prevent wasted spend Bid strategy and budget configuration Conversion tracking linked to all lead actions Ongoing optimisation - bid adjustments, keyword refinement, ad testing, search term reviews
Phase 3 — Reporting Need to set up Custom Looker Studio dashboard with live data from Google Ads and GA4 Key metrics: leads, cost per lead, impressions, clicks, click-through rate, spend Monthly performance summary
Key conversion that we will track Contact form submissions (via /contact/ page) “Speak to our team” CTA clicks and submissions Phone calls (Main Number) WhatsApp button clicks Form submission on specific landing pages
This needs to be set up in our Google ads account
The client has 2 office locations to target - we have some research on the locations
Lead-Generating Social Media Campaign Category: Digital Marketing, Facebook Ads, Facebook Marketing, Google Adwords, Instagram Marketing, Internet Marketing, Lead Generation, Social Media Marketing Budget: $15 - $25 USD
Italian B2C Data Sourcing Category: Data Analysis, Data Collection, Data Entry, Data Integration, Data Management, Data Mining, Data Processing, Data Visualization, Lead Generation, Leads Budget: €30 - €250 EUR
Lead-Focused Meta Ad Management -- 2 Category: A / B Testing, Advertising, Analytics, Digital Marketing, Google Adwords, Internet Marketing, Lead Generation, Sales Budget: ₹1500 - ₹12500 INR
Virtual Assistant for Residential Construction Category: Admin Support, Construction Management, Customer Service, Invoicing, Project Management, Time Management, Virtual Assistant, VoIP Budget: $2 - $8 USD
17-Feb-2026 16:58 GMT
Support client FR–Chinois multilingue Category: Customer Service, French Translator, Helpdesk, Technical Support, Translation, Web Search, Zendesk Budget: €2 - €6 EUR
