Expected duration: less than 1 week Important note: For this project, I am looking for a designer who creates original work through their own creative process rather than relying on AI-generated design tools. The identity of this brand requires a strong personal interpretation, and AI-generated visuals often feel too generic for this type of brand. For the same reason, applications that appear to be AI-generated will not be considered.
Logo and visual identity needed for PIANOTERRRA, a unique project made in Italy cultivating edible flowers indoors for chefs, mixologists, and pastry professionals.
The flowers are grown inside a raised ground-floor (aka piano terra) apartment, a domestic space intentionally transformed into a controlled cultivation environment. This real condition is at the core of the brand name: “Piano” refers both to a physical level and to the idea of a threshold, while “Terra” represents origin, living matter, and nourishment. The triple “R” in “Terrra” is intentional and symbolically suggests a subtle elevation, just as the flower moves from being purely decorative to becoming an ingredient within dishes, desserts, and cocktails.
The project is based on values such as care, sustainability, and intentional cultivation. The indoor growing process emphasizes quality, continuity, and respect for natural cycles while minimizing waste. Beauty is an essential aspect of the product: flowers naturally combine aesthetic and sensory value, and the brand identity should be able to communicate both functionality and elegance.
The tagline is “fiori da mangiare” (“flowers to eat”), a simple and direct expression that reflects both clarity and the idea that simplicity itself can be poetic. The visual identity will primarily be used for launching the brand through: -an Instagram profile -a landing page -future packaging and label applications
I am looking for designers who can translate the conceptual depth of the project into a distinctive and coherent visual identity.
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