Project Brief: We’re looking for an experienced graphic/web designer to polish and elevate the design of our new website project, Primoro. We have initial page designs created in Canva by an assistant, but now need a professional touch. Using industry-standard design tools (e.g., Figma, Adobe XD, Sketch), you will refine the existing draft designs with fresh ideas, apply our brand’s logo and colour palette, and prepare a complete, development-ready design pack for our web developer. Scope of Work:
Recreate & Enhance Designs: Transform our current Canva draft website into polished, high-quality designs using professional design software. Improve layout, typography, and visuals for a modern, cohesive look and excellent user experience. Brand Consistency: Ensure all pages reflect our Primoro brand identity, using the final logo and colour palette consistently across the site. Pages to Design: Why Primoro, Mobile App, Staff Portal, Surgery App, Features, Pricing, and Request a Demo. Each page should be refined for both desktop and mobile views. Deliverables: A complete design pack including high-fidelity design files for all pages, style guidelines (fonts, colours, spacing, etc.), and any required assets (icons, images, graphics) – all ready for the development team to implement.
Who We’re Looking For:
Proven Experience: You have a strong portfolio of web and UI/UX design, especially polishing or redesigning websites and creating design systems or style guides for development. Professional Tool Proficiency: Expert in tools like Figma, Adobe XD, Sketch, or similar. (Our current drafts are in Canva, but the final work must be delivered in professional design file formats.) Creative & Detail-Oriented: You bring fresh ideas to improve visual appeal and user experience. You can enhance existing design directions with new concepts while paying attention to details, consistency, and usability. Independent & Communicative: Able to work with minimal hand-holding, yet communicate clearly. You can take initiative in suggesting improvements and explaining your design choices. Understands Development Handoff: Familiarity with responsive web design and preparing assets for developers (exporting images, using grids, providing CSS specs if needed) is important.
Project Timeline: We are ready to start immediately and aim for a quick turnaround (to hand off to our developer ASAP). Please let us know your estimated timeframe for completing the design pack. How to Apply / Selection Process: Please include the following in your proposal:
Brief Introduction & Portfolio: Highlight your relevant experience and share examples of website or app designs you have created or revamped, especially any projects where you took initial drafts and turned them into polished, professional designs.
Design Approach: Share a few initial creative ideas or suggestions on how you would improve the current Primoro website design. (We will provide links to our draft Canva website and mobile app designs for reference.) We’re eager to see your insight and creativity in action, so even a couple of high-level suggestions or a quick mockup of an improved element would be valuable. Availability & Rate: Confirm you can start right away, and provide your estimated timeline to deliver the completed design pack. Include your proposed budget or hourly rate for this project.
Why This Project? Primoro is an exciting new venture, and this is a chance to shape the visual identity of a brand from the ground up. Your work will directly inform the final look and feel of our product across web and mobile platforms. We value designers who are creative, detail-focused, and passionate about delivering top-quality designs. If you thrive on turning rough concepts into beautiful, user-friendly interfaces, we’d love to work with you! We look forward to seeing your proposal and creative vision for Primoro. Let’s collaborate to make this website stunning and ready for launch!
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