We are seeking a skilled social media marketing team to support a managed social media service for small businesses (e.g., local plumbers, boutique agencies). This is a remote, contract-based role in a "manual autopilot" model where the team acts as "agents" to analyze client websites, create and post content (including short-form videos), manage calendars, handle approvals, and track performance. The team will use a basic website dashboard and CRM (e.g., Moxie or Zoho) for coordination. The team should handle 5–20 clients initially, scaling to more. Focus on delivering consistent, high-quality posts across 3–12 platforms per client, with a mix of text, images, and videos. Compensation: (fixed or per-client basis), plus performance bonuses. Full-time equivalent for lead, part-time for agents. Contract length: 3–6 months initial, renewable. Key Responsibilities Client Onboarding & Analysis: Review client website URLs to extract services, brand tone, keywords, and visuals. Develop a 30-day content strategy calendar mixing post types (40% educational, 30% promotional, 20% engagement, 10% behind-the-scenes). Content Creation: Generate text captions, images/graphics, and short-form videos (15–90s Reels, TikTok shorts, YouTube Shorts using CapCut/InShot). Ensure brand consistency and SEO optimization (hashtags, CTAs). Posting & Scheduling: Upload and schedule posts/videos to multiple platforms (Facebook, Instagram, X, LinkedIn, TikTok, Google Business Profile, Pinterest, YouTube Shorts, Threads, Reddit) via tools like Buffer or Metricool. Handle rate limits, best times, and cross-posting. Approvals & Revisions: Upload drafts/previews to CRM/dashboard for client review; incorporate feedback and re-upload as needed. Ads & SMS Management: Set up basic Facebook/Instagram ads (Lead Forms, A/B testing) and manual SMS follow-ups (via Twilio) for lead nurturing. Performance Tracking & Reporting: Log metrics (reach, likes, views, leads) in CRM/Google Sheets; generate monthly reports with insights (e.g., top posts, trends) and recommendations. Team Coordination: Team lead assigns tasks to agents, ensures quality, and communicates with owner via CRM.
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