We are an early-stage business and are currently phasing out inconsistent support, looking for a hands-on social media specialist to help build and manage our online presence in a structured, phased and commercially sensible way.
This role is ideal for someone experienced but comfortable working with startup budgets, building momentum before scaling activity.
Scope of Work
Manage separate social media accounts for all three brands
Content planning and scheduling (posts, reels, stories)
Drive consistent online presence and engagement
Paid social advertising (primarily Meta: Instagram & Facebook)
Audience targeting aligned to clinic services and locations
Coordinate messaging across brands while maintaining distinct tone
Basic performance reporting and insights
Platforms (Priority Order)
Instagram – primary platform for all brands
Facebook – secondary (local reach, paid ads)
TikTok – desirable, particularly for MAEN and education-led content
What We’re Looking For
Experience managing clinic, beauty, aesthetics, wellness or medical-adjacent brands
Comfortable running paid social campaigns, not just organic posting
Strong understanding of brand tone differences (men-specific vs inclusive vs clinical)
Clear pricing, realistic deliverables and good communication
A test-and-learn mindset suited to startups
Important Note
This is a startup engagement with controlled budgets. We are not seeking agency pricing or long-term retainers at this stage.
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