Location: Doha / UK / South Africa (Hybrid & Remote Friendly) Company: Offload Media x All Things Rugby (ATR) Reports into: Head of Social / Strategy Director
The Role Offload Media is hiring on behalf of its client, All Things Rugby (ATR), a global rugby media brand building modern, fan-first content experiences.This is a community-first social leadership role, not just a posting job. You’ll take ownership of rugby fan communities, shaping conversation, tone, formats and growth across platforms. You’ll help define what modern rugby social looks like, using creativity, insight and technology to drive performance. A deep understanding of rugby fans and the game is strongly preferred — this role moves too fast for surface-level knowledge. You’ll also actively use AI and performance tools to improve outputs, test ideas and scale engagement.
What You’ll Do Community Ownership Manage and grow ATR and Offload social communities Shape voice, tone and interaction with fans Be plugged into fan sentiment, moments and culture
Content & Strategy Understand what formats work and why Collaborate with producers and designers to develop new storytelling approaches Input into social strategy, campaigns and content planning
Performance & Paid Media Use analytics to optimise performance and growth Work with paid media to amplify high-performing content Test, learn and iterate quickly
AI & Innovation Use AI tools for scheduling, optimisation, insights and content ideation Help build smarter, more efficient social workflows
What We’re Looking For Proven experience managing social accounts or communities Strong understanding of rugby and its fan zeitgeist Knowledge of platform trends, formats and algorithms Experience with paid social and performance metrics Curious, proactive and culturally aware Comfortable moving fast in a live sports environment
Why This Role Matters You’ll help shape the daily relationship between rugby and its fans, turning social channels into living, breathing communities — not just content feeds.
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