We are looking for a reliable, practical Social Media Manager to manage LinkedIn (primary) and Google Business Profile (secondary) for two UK-based B2B businesses:
1) Data Cabling & Network Installation Company 2) Remote IT Support Services Company
This is NOT an influencer or consumer brand role. This is long-term, trust-based B2B marketing.
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ABOUT THE BUSINESSES
• Structured data cabling (Cat6 / Cat6a / fibre) • Server rooms, cabinets, patch panels • Office installations, refurbishments, insurance inspections • Remote IT support for SMEs • Microsoft 365, networking, troubleshooting, preventative IT
Our clients are business owners, residential, IT managers, facilities managers, and insurers.
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OBJECTIVE
The goal is to: • Build credibility and trust • Stay visible to decision-makers • Support lead generation over time • Maintain a professional online presence
Vanity metrics are not important.
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PLATFORMS (DO NOT ADD MORE)
Primary: • LinkedIn
Secondary: • Google Business Profile
Optional: • Instagram (reposts only – no unique content)
We are NOT looking to expand to Facebook, TikTok, X, or YouTube.
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STRATEGY (HYBRID MODEL)
1) Automated / Evergreen Content • Create evergreen B2B posts that can be scheduled in advance • Educational, authority-building content • Reusable every 6–12 months
2) Monthly Human Content • Real job photos and updates • Installations, inspections, before/after work • Short case-style posts • No stock images
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POSTING FREQUENCY
• LinkedIn: 2 posts per week • Google Business Profile: 1 post per week • Instagram: Optional reposts only
Quality over quantity.
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TONE & STYLE
• Professional, plain English • Written for non-technical decision-makers • No hype, no buzzwords, no heavy emojis • No generic AI-style content
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ENGAGEMENT
• Respond to comments • Flag relevant DMs or enquiries • Notify us when decision-makers engage
No cold outreach or spam.
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TOOLS
• Scheduling tools such as Buffer, Hootsuite, or Metricool • Email marketing is handled separately via Mailchimp, but messaging should align
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REPORTING
Once per month: • Posts published • Profile views • Engagement highlights • Any inbound enquiries or notable interactions
No complex dashboards required.
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TIME & BUDGET
• Monthly management preferred • Efficient use of automation • Experience with small B2B service businesses is essential
If your approach relies on daily posting or managing 5+ platforms, this role is not suitable.
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WHAT SUCCESS LOOKS LIKE
• Active, credible LinkedIn presence • Prospects recognise the brand • Marketing feels consistent and professional • Supports enquiries without being salesy
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HOW TO APPLY
Please include: • Examples of LinkedIn pages you manage (B2B preferred) • Your monthly fee • Brief outline of how you would approach this role
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