The logo is for a soon-to-launch family-focused brand designed to make everyday life more intentional, creative and fun. The brand supports families by offering beautifully designed planning tools, printable resources and hands-on play kits that encourage learning through play.
At its core, the brand bridges organisation and imagination. The brand helps families:
Plan – with simple, stylish planners, routines and activity guides Print – high-quality, easy-to-use printables for home, learning and play Play – engaging play tray kits and activities that inspire creativity, exploration and independent play
Brand Personality & Style
The brand identity should feel:
Fun & playful – warm, friendly and inviting for both parents and kids Creative & imaginative – inspired by childhood curiosity and hands-on learning Clean & modern – sleek, minimal and easy to recognise Trustworthy & calming – designed for busy families who value simplicity
Logo Direction
The logo should visually represent the balance between structure and creativity. It should feel:
Approachable and family-friendly Versatile for print, digital and product use Strong enough to work on planners, packaging and play kits Playful without being overly childish A strong logo for the brand should instantly communicate organisation, creativity and joyful learning — a brand that helps families slow down, get organised, and enjoy meaningful play together.
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