Project Description: A4 Promotional Leaflet Design 1. Overview We are seeking a professional designer to create a unique, high-quality A4 promotional leaflet from scratch. The leaflet will serve as a key marketing tool aimed at encouraging potential clients to visit our website and explore our full range of products. 2. Target Audience The leaflet will be designed specifically for two key sectors: Care Homes Nurseries The design must appeal to both audiences while maintaining a cohesive and professional brand image. 3. Objective of the Leaflet The primary goals of the leaflet are to: Present our company as a professional, trustworthy, and established provider. Showcase our products in a clean, visually appealing, and organised layout. Clearly explain who we are, what we do, and the value we provide to care homes and nurseries. Drive readers to visit our website for the full product range and further information. 4. Design Requirements Format: A4 (single or double-sided depending on design recommendation). Concept: Designer to develop the entire creative concept from scratch. Look & Feel: Highly professional and polished, with the appearance of a major established brand. Clean, modern, and visually engaging. Easy to read, with clear sections and strong visual hierarchy. Imagery: High-quality imagery or icons to showcase products attractively. A layout that highlights products but does not feel cluttered. Branding: If brand colours/fonts exist, they can be incorporated. If not, the designer should create a temporary professional style that suits both sectors. Tone: Friendly, trustworthy, and informative. Appropriate for both care-related and child-focused environments. 5. Content Areas to Include The leaflet should include: A strong introductory headline that communicates who we are. A short paragraph summarising our company and mission. A featured selection of key products, presented in a neat and appealing layout. A clear call-to-action encouraging recipients to visit our website. Contact information (website as primary focus, plus any other key details if needed). 6. Creative Direction Since we have no predefined ideas, we are relying on the designer’s creativity to propose: Layout concepts Colour schemes Themes and visual style Recommendations on text placement and imagery Any additional design elements that enhance professionalism and appeal The final design must be unique, innovative, and tailored specifically to our audience. 7. Deliverables Final A4 leaflet design (PDF and editable format). Any proposed variations (optional). All design assets used.
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