We are looking for a creative and practical marketing specialist to design a postcard and two websites for a project seeking to recruit neighbourhood volunteers to be supplied with and experience small ponds and wildflower planters designed to increase engagement with nature. The role includes advising on postcard delivery options, planning a local media campaign to encourage interest and uptake, and creating educational vlogs to engage and support users during several months of having the products in their gardens.
Deliverables
Design a marketing postcard for, initially, a single neighbourhood (three deliveries) to recruit volunteer families to receive and test out the products.
Create a website to receive responses, provide further information and build a mailing list supporting continuing engagement.
Create a smoke test website to test price points if, in future, the products were available for sale.
Advise on postcard delivery options
Plan and run a local media campaign to complement the postcard deliveries.
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