Project Overview: We’re creating an eye-catching A6 card to promote our 50-minute, 80-minute, and 3-month massage membership vouchers — perfect as Christmas gifts for loved ones or friends. The design should capture a sense of wellbeing, calm, and holistic rejuvenation, while standing out visually when displayed or handed out.
Purpose: To encourage people to pick up the card, feel inspired by the message, and want to purchase a voucher as a meaningful gift that promotes wellness and relaxation.
Design Direction:
Overall Feel:
Calming, luxurious, and wellness-inspired
Should evoke a sense of balance, warmth, and self-care
Subtle Christmas hints (not overly festive — think elegant and seasonal rather than red and green)
Should feel like a thoughtful, personal gift rather than a sales promotion
Tone & Style:
Clean and modern design with a holistic aesthetic
Consider natural tones, soft gradients, or gentle textures (e.g. stone, linen, or organic shapes)
Typography should feel human and inviting — a handwritten message or signature-style script could work beautifully to make it feel more personal
Front of Card Content (suggested ideas): You can interpret this creatively, but here are a few possible directions for copy placement and tone:
Option 1 – Handwritten Message Style: “A moment of calm — the perfect gift this Christmas.” (subtext) Gift a 50-minute, 80-minute, or 3-month massage membership.
Option 2 – Wellbeing Focused: “Give the gift of feeling good.” (subtext) Massage vouchers available this Christmas — 50, 80, or 3-month memberships.
Option 3 – Emotional Hook: “Because they deserve to feel their best.” (subtext) Discover massage vouchers that restore, relax, and revive.
Logo and Branding: Include The Massage Company logo and brand colours (to be supplied). Ensure the design feels consistent with TMC’s premium wellness identity.
Deliverables:
A6 single-sided design (front only)
Print-ready PDF (CMYK)
High-resolution file for digital use (optional)
I have examples of what we have done in the past but i am looking to do something different this year.
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