My new healthcare brand needs a clean, minimalist logo that instantly communicates trust and wellbeing. I don’t have strict colour rules yet, so feel free to explore palettes that suit the brief—blue-white, green-white or even a refined monochrome all remain on the table. Stylistically, simplicity is key. A subtle medical cross, a leaf, a heartbeat line or another abstract motif can be woven in if it strengthens the concept, but none of those are mandatory; I’m counting on your creativity to decide what works and what doesn’t. Acceptance criteria • A primary logo and a simplified mark/icon that stay crisp and readable even at small sizes Deliverables: Logo Variations: • Full logo (text + symbol + tagline) • Icon-only version (for app icon, favicon, social media) • Text-only version • Horizontal + vertical layouts • With and without tagline File Formats: PNG (transparent background) SVG (scalable for web/app) JPG (standard use) PDF (print-ready, CMYK, 300 DPI) Source files (AI/PSD/Figma – required for future edits) Sizes/Usage: Website header (SVG/PNG ~300px wide) Favicon (32×32, 48×48, 64×64) Mobile app icons (Android + iOS: 48px up to 1024px, square format) Business card version (vector, 3.5 × 2 inches, 300 DPI CMYK) Concepts/Revisions: At least 2–3 unique initial concepts 1–2 revision rounds after feedback The brand’s voice is professional yet friendly, so the final piece should balance clinical precision with approachable warmth. If that sounds like your style, I’m eager to see your concept.
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