Expected duration: Ongoing Instagram & Meta Ads Social Media Manager – "The Rebel Tutor" I’m looking for a skilled Social Media Manager to support Instagram growth and paid ad execution for my tutoring business, “The Rebel Tutor”. I create all the video content and lead the brand voice - your role is to amplify it by handling day-to-day Instagram delivery and managing well-targeted Meta ad campaigns (Facebook & Instagram). The Rebel Tutor delivers a unique, emotionally intelligent, results-focused tutoring experience for teens. We’re currently mid-ticket and evolving into high-ticket - so messaging precision, strategic ads, and strong content delivery are essential.
Freelancers and small agencies welcome.
Your Key Responsibilities * Schedule and post Instagram content (feed, reels, stories) using ready-made video assets * Draft emotionally engaging captions, carousel posts, and image copy for parents and teens - in my voice and tone * Set up, manage, and optimise paid ad campaigns on Meta (FB & IG) * Build and manage cold/warm audiences, including retargeting * Monitor analytics and flag opportunities to refine performance
Must-Have Skills * Experience growing a brand via Instagram (organically and through paid) * Hands-on expertise with Meta Ads Manager (lead generation, audience setup, retargeting) * Strong written English — able to match tone, nuance, and emotional resonance * Understanding of how to target parents of teens effectively * Familiarity with lead generation and mid-to-high-ticket offers * Confident using Canva, Meta Business Suite, and basic analytics tools
Nice to Have * Experience n tutoring, education, coaching, or youth-focused services * Familiarity with tools like ConvertKit, Mailchimp, or simple CRM systems
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