I seek a gifted email marketing professional to design an enticing 30-message sequence for a SAAS gymnastics booking solution. The target audience will be gym owners evaluating new software. They will opt-in via a Facebook ad for a discovery discussion.
The sequential emails must strategically address the prospective clients' needs and obstacles to upgrading systems. Each communication must attract the readers' attention through elegant formatting and persuasive yet personable prose. Testimonials and social proofs from delighted existing users would further motivate considering the presented benefits.
Gradually increase urgency to schedule precious consultant availability through showcasing impactful yet achievable goals like streamlining operations, boosting revenues or empowering staff. Incorporate intriguing educational snippets and actionable best practices. Invite interaction through thought-provoking questions yet respect preferences to unsubscribe gracefully.
MailChimp will host the campaign for its robust analytics and customization. Demonstrable experience excelling in this esteemed platform and multi-channel marketing will be valued highly. The objective is generating quality appointments through courteous and considered correspondence written by a seasoned professional of direct response copy.
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