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Description: |
Expected duration: Ongoing
The Digital Marketing Manager plays a critical role in leading and executing outlined digital strategy across our hotels, restaurants, and other outlets. This role is responsible for managing Concord's e-commerce business presence, driving topline e-commerce revenue, and providing a high-quality level of support.
Responsibilities:
Oversee implementation of digital marketing plans
Execute all prescribed tasks for a set of assigned hotels, restaurants and/or outlets in a timely and effective manner as set forth by the Concord digital marketing team
Manage and lead a set of properties and outlets, responsible for the ecommerce strategy and performance for those properties.
Research industry and competitive trends, gather data identifying opportunities and insights
Assist and execute the strategy and plans of the digital marketing department
Attend brand trainings
Communicate with property personnel and business stakeholders, respond in a timely manner to digital marketing and direct requests
Execute digital market audits and assessments across key digital channels. Ensure that digital content and collateral aligned with brand standards and policies
Create and evaluate Hotel package/deals/specials
Execute digital marketing initiatives as laid forth by the VP of Digital Marketing
Search Engine Optimization and Content Optimization across key digital channels
Create, execute, and optimize paid digital campaigns. Modify campaigns based on ROI analysis.
Performance reporting on digital efforts
Coordination of Digital Media and Imagery
Assistance with digital marketing training, awareness, and communication operations
Travel to hotels as requested by the Vice President of Digital Marketing
Qualifications & Skills:
Typically requires a bachelor's degree and at least 5 years of experience in a measurable role with a focus on marketing or digital strategy
Hospitality Digital Marketing/Ecommerce Experience preferred
Media Management, SEO, Website & Social Media Management
Agency/On-Property/Relevant Travel Company Experience
Professional Communication Skills both verbal and written, ability to coordinate
Comprehensive knowledge of concepts and strategies in the fields of digital marketing and/or hospitality marketing
Ability to work as part of a team
Excellent organization, time management and project management skills. Ability to plan and think critically and creatively
Ability to perform complex tasks and execute set processes
Strong initiative and work ethic, ability to work with limited supervision |
