I seek an experienced social media specialist to implement strategic growth initiatives across my Facebook and Instagram business pages. The specialist should audit current performance and identify opportunities to refine content, advertising approach and user engagement strategies. Growth of followers and measurable metrics like average views, comments and shares per post must be targeted through data-driven experimentation with scheduling, hashtags, profile setup, highlighted/pinned posts and use of platform tools and features. Audience expansion through lookalike targeting of ideal customer profiles and timely call-to-action messaging is important. Monthly reporting on key performance indicators will assess progress against defined goals. The successful candidate will have proven success growing account reach and engagement for other small business clients through creative and compliant use of organic and paid social tools. Samples of past campaign results and portfolio highlighting growth strategies employed are welcome for consideration.
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