Looking for an experienced market researcher to conduct a comprehensive market mapping and competitive analysis project to identify key market players, assess competitor positioning, and uncover market opportunities to refine our marketing strategy.
The freelancer will be required to conduct in-depth market research and analysis within the hospitality sector, specifically focusing on mid-to-high-end hotels and restaurants (both independent establishments and groups) within Greater London achieving the following deliverables:
Market Definition & Segmentation: Identify and classify mid-to-high-end hotels and restaurants in Greater London. Segment businesses based on size, ownership type (independent vs. group), and service offerings. Provide a comprehensive list of relevant businesses, including contact details, key decision-makers, and procurement needs (if available).
Competitor Research & Analysis: Identify key competitors offering procurement solutions to hospitality businesses. Assess competitors' business models, pricing strategies, and service offerings. Identify differentiating factors between competitors and our business. Market Share Analysis: Evaluate market share distribution among key competitors. Identify dominant players and emerging competitors. Plot competitors on a graph based on relevant criteria (e.g., pricing vs. service quality, market presence vs. innovation). Identify strategic gaps where our business can differentiate itself.
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