I need a logo design for my new florist company called "Bloom Avenue". Please see below description and requirements CAREFULLY.
- Description of business: Wedding/event installation, customised/bespoke service, any event which requires flower services - Target audience: Middle and upper class who is willing to spend for premium products - Unique selling point: Well trained and certified floral designers, eye for details, work closely with clients to provide solutions and versatile withdifferent design styles - Benchmark brands that we like: Website: A&F or Arts and design / kevinthorne.com, Logo: Friday's Garden (SG based)
Requirements: - Logo type: Combiniation mark, include text and icon blended together (see attached PPT) - Preferred colour scheme: Prefer red wine / burgundy (#65081F) Pantone color scheme - As for the company’s name "Bloom Avenue", use Cursive fonts (for example Vintage Moon and Lucian Schoenschrift CAJ on Canva). cursive letter looks more elegant and stylish. - Feeling of logo to portray: Sophisticated and classy or creative and young - Final files required: all variations, colour, black and white, text only, icon only, in all formats, PDF, AI, JPG, PNG
Please note that our internal type has tried to create the perfect logo but was not able to meet our boss expectations. See attached PPT for the designs we have proposed but was not approved. We have created 11 versions. Please take a look at the attached PPT, understand what was done and communicated before and then take those into account while coming up with something fresh.
Winner will have potential to get more projects from us :)
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