EXPERTISME Logo redesign brief for our digital agency brand logo:
Background : Our current logo needs an update to align with our website redesign (prototype available on Figma). https://www.figma.com/proto/6aPv7NMKp8ZiiAcR5K5AvW/EXPRTSM_Website?node-id=55-1993&t=GqY3a9XaNLBIQvzL-0&scaling=min-zoom&content-scaling=fixed&page-id=55%3A445
The site goes live on Friday 25th at 6pm Paris time!
The goal is to modernize the design while respecting the historical and fundamental elements of the brand in order to maintain visual continuity and preserve recognition among our customers. Designs Files Logo EXPERTISME https://www.dropbox.com/scl/fo/r05z7i1ky7jn5umiy9ldy/ACEvO0oDwKeCQ2Sa26l98EM?rlkey=y2vgjoc81x8od3cco7bbb9bw7&st=svglj0sf&dl=1
Objectives of the new logo: - Reflect a modern and technological image, in line with current trends. - Highlight the brand's key values: professionalism, precision, quality, innovation, reliability, recognition. - Maintain a visual dynamic consistent with the existing identity.
Elements to respect: 1. Current structure: Imperatively keep the base of the design, in particular the "X" and the 2 blue lines below and above which symbolize the dynamism of the logo and the agency. 2. Color palette: Blue 003BFF and black (possibility of adjustments for modernization).
3. Brand name: Must appear in capital letters "EXPERTISM".
4. Baseline: Add a baseline in French under the logo in French. Conseil en Transformation Digitale, Agence Digitale Full Service, & Organisme de Formations.
Expected creative proposals - Integration of modern elements (for example: 3D effects, technological textures, refined graphics). - Neat, modern and contemporary typography, in harmony with the overall visual identity.
Expected deliverables 1. Color and monochrome versions of the logo.
2. Variants adapted to digital media (favicon, simplified version, social networks) and print.
3. Presentation detailing the graphic choices and their alignment with the brief.
Service provider selection criteria - Portfolio highlighting similar projects (redesigns or modern designs) that are original and not from image banks or free online logo generators! If we receive any, the service provider will be immediately rejected!
- Ability to translate our brand values into an innovative and impactful design.
Additional information - Website prototype: [Figma link].
- Deadline for the first concept: 01/25/2025.
- Deadline for final delivery: 01/25/2025.
By using this structure, you provide all the information necessary for the graphic designer to effectively meet your expectations while leaving room for their creativity.
ATTENTION: Before validating your proposal, I would like to receive initial creative ideas to be sure that you have understood our expectations on this brief and that we can already imagine a first deliverable.
We look forward to discovering your ideas and vision for this project!
