I seek an adept online marketing specialist to craft a targeted Google Ads campaign to promote my mental health practice. The objective is to increase the percentage of clients with high-reimbursing insurance plans, specifically Blue Cross Blue Shield and those receiving Workers Compensation benefits, within a 100-mile radius of my business location listed on my website. Rather than expanding my clientele, the goal is to optimize average reimbursements by attracting more patients from these referral sources known for their generous payment rates. The specialist should design ads that showcase in-network insurance acceptance and expertise treating work-related issues. Metrics of success will include growing the proportion of qualifying clients and evaluating changes to reimbursement amounts. Knowledge of healthcare and compliance is preferred to ensure all marketing aligns with regulations. Experience optimizing Google Ads for local service businesses is desirable. While patient privacy prevents sharing specific client details, a deft analytical approach and strategic creatives can help elevate reimbursements through targeted digital promotion. Creativity, expertise and strong communication will be invaluable in achieving the objective within budget and my nonprofit practice's constraints.
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