I am looking to hire an experienced PPC specialist to create and manage a Google Ads campaign for my website. The goal is to optimise the campaign for performance and cost efficiency, ensuring we achieve high visibility and ranking on Google.
Key responsibilities 1. Competitor research - Analyse competitors PPC strategies - Identify and evaluate the keywords they are targeting
2. Keyword optimisation - Use competitor insights to develop a targeted list of high-performing keywords - Continuously refine and optimise keywords to improve rankings and ROI
3. Campaign management - Create and manage the Google Ads campaign - Monitor performance metrics (CPC, CTR, conversion rates) and adjust strategy as needed.
4. Performance insights and recommendations - Provide regular updates on campaign performance - Suggest additional strategies or changes to improve overall campaign effectiveness
Ideally someone with proven experience in managing PPC campaigns on Google ads, strong analytical skills with the ability to conduct competitor analysis. As well as knowledge of budget optimisation for cost effective results.
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