We seek an experienced strategist to develop a comprehensive Instagram marketing plan to help grow our brand's online presence and engagement. The ideal candidate will perform an audit of our current Instagram activities and metrics to identify growth opportunities. They will then craft a strategy with specific action plans, goals and a timeline to optimize our profile, posts and stories. The strategy should leverage leading engagement tactics like relevant hashtags, user-generated content programs, contests and partner promotions. It must target our ideal audience personas and boost follower growth in an authentic manner. Regular reporting on key metrics is required to track progress against goals and allow for adjustments. Experience managing successful campaigns for B2C brands in our industry is preferred. Applicants should demonstrate expertise in visual storytelling, community management and analytics to prove their skills in leveraging this important social media channel. Only applicants with a proven track record of results through data-driven Instagram strategies need apply for this project.
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