Website Design Statement 1. Purpose of the Website The website should serve as an informative and interactive platform that: • Inquires potential clients about reintegration services. • Convinces employers of the benefits of cooperation. • Offering existing clients access to a secure environment with an electronic learning environment (ELO) and personal trajectory information. • A professional appearance combines with accessibility for a wide target group. 2. Structure and functionalities The website should be built from the following sections and features: Homepage • Overview of key messages, including mission, vision and USPs. • Direct navigation links to important pages, such as services and client login. Services page • Description of the five main services: Personal coaching, training and workshops, mediation to employers, aftercare and support, and the ELO. • Possibility to click through for more detailed information per service. Electronic Learning Environment (ELO) • Separate page to present the advantages of the ELO. • Explanation of available courses, reports, and other features. • Login button for existing clients that directs them to a secure portal. Login environment for Clients • Secure login functionality with username and password. • Dashboard for clients where they: o Be able to see progress in trajectories. o Online training and courses. o Receive messages and updates from their coach. About Us • Information about the mission, vision, core values and the team. • Successes and testimonials from previous clients. Contact page • Contact form for new registrations. • Location data, phone number, and email address. • Option to request an intake interview via a special form. ________________________________________ 3. Design Requirements • Accessibility: The website should adhere to WCAG guidelines for accessibility, with easy navigation and a responsive design that works on both desktop and mobile devices. • Professional look: Use a fresh, modern corporate identity with colors and visuals that convey confidence and inclusivity. • User-friendliness: Intuitive navigation and a fast-loading time. • Security: Implementation of SSL certificates and secure user authentication for the login environment. • Language: Dutch (Hard requirement) ________________________________________ 4. Technical Specifications • Platform: Use of a CMS like WordPress, with extension options for logins and ELO integration. • Hosting: A reliable hosting provider that ensures fast loading times and security. • Integrations: o CRM system for managing client data. o E-learning platform that is linked to the ELO. o Google Analytics for monitoring website performance. ________________________________________ 5. Content Needs • Professional texts per section, as described above. • Visual content such as stock photos, icons, and infographics. • Successes and testimonials from previous clients. ________________________________________ 6. Timeline • Week 1: Wireframes and design approval. • Week 2: Development of core functionalities such as login page and client dashboard. • Week 3: Test phase and bug fixes. • Week 4: Launch and evaluation.
Note: This is a fixed budget project, proposals which exceed the budget will not be considered.
Amazon PPC Specialist for Campaign Optimization Category: Amazon Ads, Data Analysis, Digital Marketing, Internet Marketing, Keyword Research, Link Building, PPC Marketing, SEO Budget: $30 - $250 USD
