1001 Freelance Projects -- Brand guidelines

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Today is: 10-May-2025 17:25 GMT

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Project title:	Brand guidelines
Posted by:	External project from PeoplePerHour
Started:	10-Dec-2024 17:28 GMT
Description:	We are looking to structure our brand guidelines specifically for our home EV charging solution, aiming to establish a strong and consistent brand identity across all assets and one that resonates with our target market. The goal is to establish a strong and consistent brand identity across all platforms that resonates with our target market. Project deliverables -Logo Usage: Clear guidelines on logo variations (primary, secondary, monochrome), spacing, size, and usage across different backgrounds. - Brand Color Palette: Primary, secondary, and tertiary colors with HEX, RGB, and CMYK values. Also color highlights that distinguish commercial chargers with home chargers. -Typography: Approved fonts for headings, subheadings, body text, and other applications, including size, weight, and spacing guidelines. -Imagery and Photography Style: Guidelines on imagery themes, styles, tone, and examples that reflect the brand’s personality (e.g., clean, modern, aspirational). -Icons & Iconography: Style, size, and color guidelines for icons used in marketing and digital materials. -Graphic Elements and Patterns: Any recurring shapes, patterns, or graphic styles that should be used in marketing materials. -Tone of Voice and Messaging: Guidelines on how the brand should "speak" to its audience, including examples for different scenarios (e.g., website, social media, email marketing). -Brand Applications: Examples of how the brand should be applied across different mediums (e.g., business cards, brochures, social media, website, packaging). -Social icons- For Linkedin, Facebook, Insta. -Product names (Typography) : Product name style options (for both home and commercial chargers) should reflect a consistent writing style that aligns harmoniously with the main logo, as there will be multiple products within each category.
Project ID:	3412095
Project category:
Project budget:
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