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Description: |
Hello there, pI am seeking an experienced Excel and data modelling expert to create a comprehensive global export sales template for our premium spirits brand. This project is crucial to our international expansion strategy and requires expertise in advanced Excel formulas, market-specific cost analysis, and a deep understanding of COGS (Cost of Goods Sold) and pricing structures across multiple territories.
Key Deliverables:
1. Global Template Framework:
• A functional and dynamic Excel template tailored for global export sales, including editable fields and automated calculations.
• Consolidated summary tab providing a dynamic overview of all markets.
2. Market-Specific Tabs:
• Include dedicated tabs for Australia, China (Hong Kong and Beijing), the US, and South America.
• Market research data integrated into the model to calculate COGS, duties, shipping costs, and RRP (Recommended Retail Price) per SKU.
3. Product SKU Calculations:
• Accurately calculate excise and duties for spirits with 40% ABV (applying Australian regulations as an example).
• Incorporate formulas to reflect costs for London Dry Gin, Pink Gin, Barrel-Aged Gin, Botanical Rum, Aged Rum, and Vodka.
4. Automated Features:
• Dynamic fields and formulas for profit margins and other key metrics.
• Editable fields for local tax rates, shipping, and market-specific costs.
Step-by-Step Guide: Global Expansion Pricing Spreadsheet
1. Structure of the Spreadsheet
The spreadsheet includes:
• Tabs for each market: Australia, China, US, South America.
• A Global Summary Tab: Consolidated view of costs, margins, and profitability across markets.
2. Columns in Each Market Tab
Each market tab includes the following columns:
1. SKU: Product name (e.g., London Dry Gin, Pink Gin, etc.).
2. Base COGS (GBP): Fixed production costs in GBP.
3. Shipping (Local Currency): Editable field for shipping costs in the market’s currency.
4. Freight (Local Currency): Editable field for freight costs in the market’s currency.
5. Duty (Local Currency, per bottle): Editable field for excise or duty costs, based on the market’s regulations.
6. Total COGS (GBP):
• Formula: = [Base COGS] + ([Shipping] × Exchange Rate) + ([Freight] × Exchange Rate) + ([Duty] × Exchange Rate)
7. UK RRP (GBP): Fixed recommended retail price in GBP.
8. Adjusted RRP (Local Currency): Editable field for suggested RRP in the market.
9. Margin (%):
• Formula: = ((Adjusted RRP - Total COGS) / Adjusted RRP) × 100
10. Profit (100 Cases GBP):
• Formula: = (Adjusted RRP - Total COGS) × 100
11. Profit (1000 Cases GBP):
• Formula: = (Adjusted RRP - Total COGS) × 1000
3. Market-Specific Adjustments
1. Australia:
• Excise duty per bottle based on 40% ABV (current rate: AUD 28.52, converted to GBP).
• Exchange rate: 1 AUD = 0.54 GBP.
2. China (Hong Kong & Beijing):
• Unique excise and duty rates for each region, editable fields.
• Exchange rate: 1 CNY = 0.11 GBP.
3. US:
• Include local taxes and tariffs.
• Exchange rate: 1 USD = 0.74 GBP.
4. South America:
• Account for import tariffs and duties (e.g., Brazil-specific rates).
• Exchange rate: 1 BRL = 0.18 GBP.
4. Global Summary Tab
1. Pulls data dynamically from all market tabs:
• Total COGS by SKU.
• Average margins across markets.
• Consolidated profit projections for 100 and 1,000 cases.
2. Formulas reference each market tab using =SUM(Australia!Cell, China!Cell, US!Cell, SouthAmerica!Cell).
5. Editable Fields
• Ensure all shipping, freight, and duty costs are editable for flexibility.
• Adjust exchange rates dynamically for real-time updates.
6. Tools for Collaboration
• Conditional Formatting:
• Highlight margins below 30% in red for easy visibility.
• Data Validation:
• Add dropdown menus for currency selection or pre-set SKUs.
Candidate Requirements:
• Proven expertise in creating complex Excel templates.
• Strong understanding of international trade costs and pricing strategies.
• Ability to incorporate multiple data points into clear and concise spreadsheets.
• Experience working in FMCG, particularly in spirits or beverages, is a plus.
If you are passionate about crafting game-changing tools and have the expertise to deliver on this high-stakes project, I’d love to hear from you! Please include examples of similar work or projects when applying.
Looking forward to your proposals! |
