Background: We are looking for someone to help us run a marketing for a provider of high-quality, architectural glass balustrades. We are a small team of digital marketing experts looking to find an expert in paid media management with the aim to increase brand awareness and generate a robust database of warm leads through visually engaging and targeted advertising campaigns on Facebook and Instagram. These campaigns will showcase our product’s unique aesthetics and functionality to professionals in the construction and architecture industries across the UK.
Objectives: Primary Objective: Drive targeted traffic to our landing pages and generate warm leads for the sales team.
Secondary Objectives: Increase brand visibility and awareness among construction industry professionals. Encourage users to book consultations, request quotes, or download product guides.
Target Audience:
Demographics: Age: 25-55 Location: United Kingdom Job Titles/Professions: Developers, architects, fabricators, installers, distributors, and builders. Interests and Behaviour:
Interests: Construction, architecture, interior design, and high-quality building materials. Behaviours: Engages with industry-related content and actively researches building and design solutions.
Scope of Work: The expert will be responsible for the following:
Campaign Strategy and Planning: Define campaign objectives, audience targeting, and ad placements. Create a paid advertising strategy with a clear focus on lead generation.
Ad Creative Development: Collaborate with us to utilise high-quality video content emphasising product aesthetics and functionality. Craft compelling ad copy that aligns with OnLevel’s branding and messaging.
Campaign Setup: Configure campaigns within Facebook Ads Manager, including targeting parameters, ad placements, and budget allocation. Implement retargeting campaigns for users who engage with ads or visit the website.
Monitoring and Optimisation: Continuously monitor campaign performance metrics, such as click-through rates, cost-per-click, and conversion rates. Optimise campaigns by adjusting targeting, bids, and creatives to maximise ROI.
Reporting: Provide regular performance reports detailing key metrics, insights, and recommendations for improvement.
Deliverables: Initial campaign strategy document. A/B tested ad creatives (videos and copy). Configured Facebook and Instagram campaigns, including retargeting. Weekly performance updates and a final campaign report.
Budget and Timeline: Budget: To be confirmed in collaboration with the expert based on goals and ad spend recommendations. Timeline: Campaign preparation and launch within 2 weeks of engagement. Ongoing management for the campaign duration (3-6 months).
Auto Notif Click Tracker via Telegram API Category: Engineering, MySQL, PHP, Project Management, Software Architecture, Usability Testing, Web Hosting, Website Management, Website Testing Budget: $35 - $40 USD
20-Jul-2025 04:04 GMT
Freelance Video Editor for Wellness Reels Category: Adobe Premiere Pro, After Effects, Animated Video Development, Animation, Final Cut Pro, Video Editing, Video Post Editing, Video Production, Video Services, Videography Budget: ₹750 - ₹1250 INR
Copy Website to Multiple Domains Category: HTML, PHP, Web Design, Web Hosting, Web Services, Web Development, WordPress Budget: $10 - $30 USD
20-Jul-2025 04:01 GMT
Comprehensive Language Tutorial App Development Category: App Development, Audio Editing, Content Development, Educational Research, Language Tutoring, Mobile App Development, User Experience Research, User Interface / IA Budget: ₹250000 - ₹500000 INR
20-Jul-2025 04:00 GMT
Portuguese Medical Conversation Recording Needed Category: Medical Writing, Nutrition, Portuguese Translator, Spanish Translator, Sports, Translation, Voice Acting, Voice Over Budget: ₹1250 - ₹2500 INR
React Frontend for Web Application Category: Frontend Development, HTML, HTML5, JavaScript, Next.js, React.js Framework, Web Application, Web Development, Web Design Budget: $3000 - $5000 AUD
20-Jul-2025 03:58 GMT
Excel Day Trading Indicator Integration Category: API Integration, Data Analysis, Excel, Excel Macros, Finance, Financial Analysis, Statistics, Visual Basic Budget: $30 - $50 AUD
Become a clipper creating viral content Category: CLIPS, Content Creation, Facebook Marketing, Instagram, Social Media Management, Social Media Marketing, TikTok, Video Editing, Viral Marketing, YouTube Budget: $30 - $250 USD
20-Jul-2025 03:51 GMT
Excel Order Tracking Sheet Category: Data Analysis, Data Entry, Data Management, Data Processing, Excel, Excel Macros, Excel VBA, Visual Basic Budget: $30 - $250 USD
Social Media Marketing Specialist Category: Copywriting, Facebook Marketing, Graphic Design, Instagram Marketing, Pinterest, Social Media Marketing, Twitter, Video Editing Budget: ₹1500 - ₹12500 INR
