Im a CRO/ecommerce specialist currently working with a D2C ecommerce brand. I've recently taken on their google shopping account, it was previously run by an agency for 3 months and the client kept it running and has asked if i can manage it for him. I need a bit of assistance to upskill on various items beyond the classic youtube tutorials... so looking maybe looking at a few deepdive sessions or whatever you think might help to get me up to speed?
Client: https://www.simplygentle.co.uk/
They have a budget of £500 a month... but run on 60-70% profit margins (due to d2c margins) and literally have loads of stock in their trade distribution centre, so they are happy to increase budget as soon as they start seeing positive and predictable ROIs.
Previous Agency: They tried various Google Ads campaigns including normal search and Performance Max... all campaigns now paused. 1x Google Shopping Campaign still running, to all 40 products included in 1 ad group, blanket CPC bid amount of £0.30 across all products, no negative keywords. Product feed implemented via shopify app.
Since taking over I have: - changed primary conversion from purchase to add to cart (due to low purchase conversions of 3-10 a month)... not sure if this is a good idea? - Added 200+ negative keywords to the standard campaign. Not sure what a normal amount of negative keywords would be for 40ish products? - Created a new standard google shopping campaign targeting higher value products with better profit margin / ROI potential. Only 6 products, 1 ad group per product type - but they arent getting many clicks... need to know how/whether its possible to drive more traffic to hero products. - I've update parts of the product feed (via shopify app) to include google product categories, but need to know what the best levers are to improve campaign performance? E.g. title, meta description, photos etc.
NEED PROFESSIONAL PDF Category: Adobe Creative Cloud, Adobe Illustrator, Adobe InDesign, Photoshop, Article Writing, Content Writing, Copywriting, Graphic Design, PDF, Resumes Budget: ₹600 - ₹1500 INR
09-Nov-2025 23:02 GMT
N Gauge Industrial Scenery Specialist Category: 3D Animation, 3D Design, 3D Graphic Design, 3D Modelling, 3D Printing, 3D Rendering, 3D Visualization, Construction, Design, Mechanical Engineering Budget: £10 - £20 GBP
Social Media & Mini Website Build Category: Content Creation, Digital Marketing, Graphic Design, HTML, Instagram Marketing, PHP, Social Media Management, Web Design, WordPress Budget: ₹600 - ₹1500 INR
09-Nov-2025 22:54 GMT
Mobile Game Seribu Rupiah Category: 2D Game Art, Android, Game Design, Godot, IPhone, Mobile App Development, Unity, Unity 3D Budget: $250 - $750 USD
Enhance Existing PHP Website Category: Backend Development, CSS, Frontend Development, HTML, Performance Tuning, PHP, User Experience Research, Web Application, Web Design, Website Management Budget: ₹1500 - ₹12500 INR
09-Nov-2025 22:51 GMT
Smooth 360 Travel Reel Edit Category: 360 Degree Video, Adobe Premiere Pro, After Effects, Final Cut Pro, Video Editing, Video Post Editing, Video Production, Videography Budget: $10 - $30 CAD
