Project title Complete website redesign and refresh for a large dental practice in Wembley, London.
Project overview We are a well-established dental practice based in Wembley, London, serving both NHS and private patients. We’re looking for an experienced web designer/developer to undertake a major overhaul of our current website. The goal is to create a visually engaging, user-friendly site that effectively showcases our services and improves navigation. The new site should appeal to a wide demographic, including families, individual patients, and those interested in both general and cosmetic dentistry. A particular focus should be on attracting additional private patients.
Project goals Deliver a modern and professional aesthetic - a contemporary design that communicates trust, care, and professionalism.
Ensure an improved user experience (UX) - clear, intuitive navigation is essential to help visitors easily find information relevant to them.
Create a responsive design - optimized for desktop, tablet, and mobile viewing.
Include that it is SEO and conversion focused – deliver a site structure that enhances search engine visibility and encourages potential patients to book consultations.
Scope of work 1. Graphic design and visuals - Update and refresh all graphic elements, ensuring they are aligned with a clean, modern aesthetic. - Create high-quality visuals that enhance our brand identity and appeal to diverse patient groups. - Select and incorporate engaging images or illustrations related to dentistry, patient care, and overall wellness.
2. Content revamp - Work with our team to rewrite or reorganize content, focusing on clarity, accessibility, and SEO best practices. - Include specific content areas for: - NHS Patients: highlight services available under NHS, how to register, and relevant guidelines. - Private patients in particular: emphasize options for private care, including high-quality materials and personalized treatments. - Children's dentistry: create a section that speaks directly to parents, covering services for children and tips on oral health. - Cosmetic dentistry: showcase aesthetic services, including teeth whitening, veneers, and other cosmetic options.
3. Site layout and navigation - Design a homepage that immediately informs visitors about who we are and what we offer, with clear pathways for NHS, private, and children’s services. - Streamline navigation menus and organize content into intuitive categories, ensuring minimal clicks to access information. - Add an easy-to-use appointment booking feature with clear calls to action across the site.
4. Technical requirements - Ensure all pages are optimized for fast loading. - Implement best practices in SEO for dental services, helping the site rank well on local searches. - Ensure full GDPR compliance and add a clear privacy policy.
5. Special features - Testimonial or review section from satisfied patients. - Blog area for sharing oral health tips, practice news, and other updates. - FAQ section, especially for new NHS patients and those considering cosmetic treatments.
Project timeline Please outline a timeline for each stage of the project. We aim to complete the project within 6 weeks.
Budget We have a budget range in mind but are open to discussing it based on your experience and proposed value.
Preferred qualifications - Proven experience in designing and developing websites for healthcare or service-oriented businesses. - Strong portfolio showcasing similar projects. - Knowledge of SEO best practices and experience with responsive design. - Familiarity with accessibility and compliance standards.
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