This project seeks an experienced paid digital marketer to help scale multiple advertising campaigns across various established ventures. With a budget of £1300-2500 (cash and coupons), the goal is to generate a stable revenue stream through optimized paid ads that can then be reinvested into the business for further growth.
The marketer will be required to review the different product and service options currently available across the ventures. This includes assessing the suitability of each for paid advertising strategies. Once evaluated, the marketer will aid in setting up comprehensive campaigns catered to each offering on major platforms like Google Ads, Facebook Ads, LinkedIn and more. Detailed reporting and analytics will need to be provided to track key metrics like impressions, clicks, conversions and ROI.
Based on performance, the marketer may also recommend enhancing or diversifying the current catalogue. Training on campaign management and optimization techniques can be provided to ensure the ventures can adequately handle future campaign adjustments independently. The ideal candidate will have multiple years experience delivering successful scaling results for e-commerce or online service based businesses through paid channels. Proven skills in tracking goals, budget allocation and return on ad spend are essential.
