**Company Overview:** Parrock Dental is a leading dental practice specialising in ‘smile n a day’ ‘all on four’ dental implants Invisalign clear braces and composite bonding.. Committed to providing exceptional dental care to our patients. With a focus on innovation and customer satisfaction, we strive to deliver top-notch dental services using state-of-the-art technology. As we continue to expand our reach and enhance our online presence, we are seeking an experienced SEO and Rankings Expert Consultant to analyze our current performance and provide strategic recommendations for enhancing our online presence.
**Position Overview:** As an SEO and Rankings Expert Consultant, you will collaborate closely with our marketing team to assess Parrock Dental's current SEO performance and identify opportunities for improvement. Drawing upon your expertise in search engine optimization, you will conduct a comprehensive analysis of our website, content, and online visibility to develop actionable strategies aimed at increasing organic traffic and improving search engine rankings.
**Key Responsibilities:** - Conduct a thorough audit of Parrock Dental's website to assess its current SEO performance, including on-page and off-page factors, technical issues, and overall visibility. - Analyze keyword rankings, search engine results pages (SERPs), and competitor strategies to identify areas for improvement and opportunities for growth. - Provide detailed recommendations for optimizing website content, meta tags, site structure, and other elements to improve search engine indexing and ranking. - Collaborate with our marketing team to develop and implement a tailored SEO strategy aligned with Parrock Dental's goals and objectives. - Monitor and track key performance metrics, such as organic traffic, keyword rankings, and conversion rates, to measure the effectiveness of SEO initiatives and identify areas for further optimization. - Stay informed about the latest trends, updates, and best practices in SEO and search engine algorithms to ensure Parrock Dental remains competitive in the digital landscape. - Present findings and recommendations to Parrock Dental's management team in a clear and actionable manner, emphasizing the potential impact on business outcomes and ROI.
**Qualifications:** - Proven track record of success in developing and implementing SEO strategies that drive organic traffic and improve search engine rankings. - In-depth knowledge of search engine algorithms, ranking factors, and SEO tools, such as Google Analytics, Search Console, SEMrush, Moz, or similar. - Strong analytical skills and ability to interpret data to identify trends, patterns, and actionable insights. - Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders effectively. - Experience working in a consultancy or advisory role, providing strategic guidance and recommendations to clients or internal stakeholders. - Detail-oriented with a passion for delivering high-quality work and driving tangible results.
