Expected duration: Ongoing A prestigious new cosmetics brand is seeking to launch an engaging e-commerce website on the Shopify platform to showcase their initial lineup of 12 luxury products. The selected freelancer will be responsible for the complete design, development and optimization of the new site. This includes creating wireframes to map the user experience and site architecture, styling and building each page with a refined aesthetic inspired by premium beauty brands. Populating the site with high-quality product descriptions, photography and other seller content is also required. Ensuring a seamless checkout process through professional implementation of Shopify's e-commerce and payment processing tools is important for driving sales. From inception, the developer must consider search visibility and adopt SEO best practices to help rankings. Analytics will be integrated to provide insights into site and conversion performance. Cross-device compatibility and responsiveness on all mobile form factors is expected. Extensive testing and polishing will be done to ensure a bug-free customer experience at launch. The developer is expected to mimic the elegant minimalist design and effortless navigation of caviarofswitzerland.com to craft a premium online presence representative of this new luxury beauty line. This is an ongoing role for a freelancer or an agency.