We have a site called “myukpost.com”, it is over 10 years old,
The business is very successful, with all clients coming via referral and word of mouth
Our SEO presence is terrible, as we have over the years, been promised everything by SEO and PPC companies, but all have failed to deliver
We have virtually no social media presence, and PPC has failed everytime for us
So, our New Years Resolution is to
1, Get our SEO rankings back
2, Re-write a lot of the site and get rid of a lot of the needless pages
( we have our own CMS and the site is built in windows/.NET)
3, Get rid of all bad links and errors
4, With new copy and regular updates start to climb the rankings for “mail forwarding”, “mail scanning”, “mail redirection”
5, We have a wide range of clients, from Expats and Businesses that use us for Company Formation and Registered Offices in the UK
6, We want to create banner adverts and advertise on popular expat sites, globally,
7, we want to advertise on facebook groups and linkedin
8, Many of our potential clients, do not know that our service exists, so we need stimulative and creative copy to get our message out there
One of the major problems we have had with SEO and PPC companies in the past is that they do not understand our products and services and there is not a lot of search, and we need out of the box thinking, may SEO companies just want simple products like say Sunglasses, so they don’t need to think… we need thinking!!!
9, We have 2 sister sites that support myUKpost.com, called Scan.Agency and Post.Irish, so we need simple sites, that can be built in WordPress, using templates, that will be used as funnels for new clients, that are directly looking to myUKpost, but need our most profitable services, such as scanning and mail handling, especially after Brexit
10, We need advise on PPC and Social Media
We accept and understand that we may need 2 or 3 different contractors, as there is 3 requirements, but we will need to see proven successes and experiences, any replies that are instantly sent and standard “catch all bid for everything”, will be instantly deleted, we will need references, able to speak daily, UK time Zones, in english and offer advice,
As our product, is smaller payments, but last and renew for months, we still have clients from our first months of trading, we are looking for specialists and agencies, that will take a long-term view on this account, we don’t want one night stands, and agencies that brag of “no contract periods”, we want the opposite, we want agencies to take a long term view, as this takes time to build, but then produces great ongoing income/profits… so are part of renumeration, we will offer bonuses for monthly, quarterly and annual targets and growth in the client base
Finally, the aim of myUKpost, once we have found the formulas for Successful SEO and PPC, is to then franchise the business, as many of our clients, want to repeat our business, in their own country.. ie myUSApost.com, myAUSpost.com …. So this is where the real long term money is..
Please only successful and serious and experienced specialists reply, we don’t want to deal with large agencies od BDM’s, as we will need contracts signing, we will only deal with owners of the relevant businesses
Finally, we do need creative and design advice, but our main aim, is start getting the site ranking again