We are a newly established marketing firm poised for rapid growth and seeking a dynamic Facebook Ads Specialist to join our team on PEOPLEPERHOUR. As an emerging player in the industry, we are dedicated to delivering innovative marketing solutions and driving tangible results for our clients. We are looking for a talented individual who can spearhead our Facebook advertising efforts to generate high-quality leads and establish our firm as a trusted partner in the digital marketing space.
Responsibilities: - Work closely with our founding team to develop and execute strategic Facebook ad campaigns aimed at lead generation for our clients. - Conduct comprehensive research to understand client objectives, target audiences, and market dynamics, informing the development of tailored ad strategies. - Create compelling ad copy and captivating visuals that resonate with target audiences and drive engagement and conversions. - Utilize Facebook Ads Manager to set up, launch, and optimize ad campaigns, continuously monitoring performance metrics and adjusting strategies to maximize ROI. Implement rigorous A/B testing methodologies to refine ad targeting, messaging, and creative elements, driving continuous improvement and optimization. - Provide regular performance reports and insights to clients, demonstrating the effectiveness of ad campaigns and offering actionable recommendations for enhancement. - Stay abreast of industry trends, algorithm updates, and best practices in social media advertising, contributing to the ongoing evolution and refinement of our advertising strategies.
Requirements: - Demonstrated experience in managing Facebook ad campaigns for lead generation, preferably in a marketing agency or related setting. - Proficiency in Facebook Ads Manager and strong familiarity with ad targeting tools, optimization techniques, and campaign analytics. - Exceptional analytical skills with the ability to interpret data, derive actionable insights, and optimize campaign performance accordingly. - Strong communication skills, both written and verbal, with the ability to articulate ideas, strategies, and results effectively to clients and team members. - Creative mindset and ability to develop innovative ad concepts and strategies that drive engagement and conversions. - Proactive, self-motivated, and adaptable team player with the ability to thrive in a dynamic, fast-paced environment. - Fluency in English is required; proficiency in additional languages is a plus.
Nice to Have: - Experience with other digital advertising platforms, such as Google Ads, LinkedIn Ads, or Twitter Ads. - Familiarity with marketing automation tools, CRM systems, and lead management processes. - Basic graphic design skills and proficiency with design tools like Canva, Adobe Photoshop, or Illustrator.
How to Apply: If you are passionate about digital advertising and eager to contribute to the growth and success of a new marketing firm, we want to hear from you! Please submit your Upwork proposal outlining your relevant experience, portfolio of past campaigns, and any additional qualifications that make you an ideal candidate for this role. To confirm that you have thoroughly read the job description, please include the phrase "Facebook Ads Specialist - New Marketing Firm" at the beginning of your proposal. We are excited to review your application and discuss how you can help shape the future of our firm
