Expected duration: less than 1 week UK based freelancers only please.
Our Wordpress website (www.cypro.co.uk) for our cyber security consultancy is going to be strategically important for sales (we will focus on SEO a lot). As such, we need someone to look after the maintenance of the website on a monthly retainer to ensure the site health is always good. Maintenance tasks should be performed on a weekly basis.
The scope of services we require is below;
1. Website and Plugins Updates - ensure our website is always running on the latest version of Wordpress and Plugins are up-to-date and all OS and Application updates are done. (There may be some exceptions where updates to WP-Core and Plugins might be deferred on purpose to maintain compatibility with custom code/plugins)
2. Back-ups - ensures backups are being taken every day and before major changes to the website. Back-ups should be pushed to a cloud based storage system (we use OneDrive, Sharepoint so this would be the preferred option).
3. Speed Optimisation - using Google's Page Speed Insights (https://pagespeed.web.dev) continually ensure the website is scoring above 90/100 for speed (where possible). Some exception are required where we use a lot of plugins on a page like our contact us page for example. Page speed optimisation should be done for all top level pages (homepage, services, about, contact, insights), top performed blog posts and template such as new page templates and blog post templates. We’ll be looking for a fast website such that;
- Largest Contentful Paint (LCP) is less than 1.5 seconds. - First Input Delay (FID) is 100 milliseconds or less. - Cumulative Layout Shift (CLS) is 0.1 or less.
Includes image optimisation, ensuring recommendations such as the following are monitored;
- Compress images and check that we’re using file types like WebP, JPEG 2000, and JPEG XR instead of heavier JPEG or PNG files. - Implement native lazy loading to ensure that images are loaded when the user views them, instead of loading them all at once. - Ensure all browsers, including Chrome, Safari, and Firefox, support loading=”lazy” attribute on or Includes font optimisation, ensuring recommendations such as the following are monitored;
- Use Google fonts - Pre-load fonts
4. Support - full technical support for website issues.
5. Change Management Process - follow a formal change management process ensuring all website and coding changes are applied in our staging/test environment before pushing to production. No bad practice such as hosting the website yourself. The website should be fully tested before changes are pushed live.
6. SEMRush Optimisation:
Using functionality from SEMRush such as site audit reporting etc. perform monthly optimisation of the site, fixing coding errors identified, fixing broken links, number of broken links, Broken images, Structured data errors, Noindexed pages and Missing headings and meta descriptions.
Includes ensuring XML sitemap and robots.txt are setup and configured correctly and optimised.
7. Manual User Testing:
Monthly manual testing of the website from a user perspective to ensure all functionality is working, including but not limited to;
Webform submission (contact us page) Website chat and calendly functionality Download lead magnets
8. Monthly Report - crucial to its success is to have a Monthly report that demonstrates the health of the overall site, covering off metrics such as;
- Number of open security vulnerabilities - Page speed for the top header pages such as homepage, services page, contact us, etc. (using https://pagespeed.web.dev) - Total traffic volume for that month and by category (organic, direct, social media, etc.) - Number of form submissions / enquiries - Organic bounce rate - Top viewed pages for that month - Open to other suggestions you might have
Without a monthly report, we have no central view of how the site is doing. This might be either; a) you manually creating a report that comes from yourselves or; b) helping us configure tooling (Google Analytics, SEMRush, etc. such that they send us the reports).
9. Dev Time - up to 5 hrs design / layout changes / general dev time each month.
Terms; - Auto monthly payment 15 days in arrears can be setup - Turn around time for updates / requests should be within 3-4hrs - We will use our task mgmt software 'Teamwork' for assigning tasks and tracking changes (we will provide access)
PLEASE PROVIDE YOUR BEST QUOTE IN RETAINER FORM (£ per month).
