RedFlash Group is a dynamic and innovative marketing and consulting company that is committed to delivering exceptional products and services to our customers. We are seeking a skilled Paid Social Specialist to join our digital marketing team on a temporary basis to cover for our Digital Specialist, who will be on paternity leave.
Job Description:
As a Paid Social Specialist, you will play a critical role in the success of our digital marketing efforts during the absence of our Digital Specialist. Your primary responsibility will be to manage and optimize our paid social media advertising campaigns across various platforms. You will work closely with our marketing team to ensure that our digital marketing objectives are met and exceeded.
Key Responsibilities:
Create, manage, and optimize paid social media advertising campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.
Develop ad copy, creatives, and landing page strategies that align with our marketing goals and target audience.
Conduct A/B testing to improve campaign performance, including ad copy, visuals, targeting, and landing pages.
Monitor and report on the performance of campaigns, providing insights and recommendations for improvement.
Collaborate with the marketing team to ensure consistency in messaging and branding across all digital channels.
Stay up-to-date with industry trends, platform updates, and best practices in paid social advertising.
Help develop and implement strategies to achieve specific campaign objectives, such as increasing brand awareness, lead generation, or conversions.
Assist in the creation and execution of ad schedules and budgets.
