Here are my suggestions to improve clarity and grammar in the creative brief:
Title: Create 17-Sec Video Teaser for “UBNWLD Out N Loud 2023”
Project Details: - 17 seconds maximum duration - Delivered in 3 sizes: 1) Vertical 9:16 ratio for Instagram reels - Minimum 600 x 1067 pixels 2) Square 1:1 ratio for Instagram posts - 1080 x 1080 pixels
Overview: Please create an engaging and energetic 17-second teaser video for our upcoming event in 3 sizes. The video should incorporate flashing images from our provided library and build up to revealing all the event details in a crescendo. You have creative license to produce something captivating that will excite our audience.
Assets Provided: - Event flyer (Instagram story format) - Brand Logo - Image Library - pick a mix of various races, genders - Music track
Event Details to Include: - Event Name: UBNWLD Out N Loud 2023 - Strapline: A Celebration of QTPOC Unity, Pride & Finding Your Voice! - Date/Time: Saturday 14th October 2023 | 10pm to 6am - Venue: @ Scala, London - Info: Tickets on sale from www.ubnwld.com
Video Effects to Include: - Strobe effects - high frequency, rapid on-off flashing - Quick zooms - short duration zoom in and out - Wipes between clips - quick horizontal/vertical transitions - Vibrations - shaking effect on images/text
Deliverables: - 2 optimized video files for social media
More information and considerations: - Fonts to use: Museo Slab and Museo Sans - Can you ensure our logo is centred and pulsating on each frame when displaying the images? - The music provided is a style we like, but I am open to suggestions - If using Adobe Premiere, getting source files at the end would be very useful.
