Needs to hire 3 Freelancers We are a European car parts eCommerce company looking to overhaul select product detail pages to increase organic traffic.
Project: Our site has nearly 300,000 unique product detail pages. Not all of these can or should be optimized. Working with our Catalog Managers, we're choosing a select number of pages to re-write with SEO and user experience as the main focuses.
Currently, Catalog Managers write our product detail pages. However, with the scale of this project, it's clear that internal resources must be bolstered with outside talent.
Scale: Initially, we're looking to rewrite/optimize 100-200 pages, with plans to scale this to ~5000 pages by the end of 2023.
Who we're looking for: We're looking for skilled writers well-versed in content SEO best practices. Experience writing product pages is a plus. As this is heavily focused on the automotive niche, having knowledge or passion for the automotive space is recommended.
Deliverables/Process: -You will be assigned a list of SKUs -You will be responsible for SEO & competitive research for that SKU -You will need to list target keywords -You will need to write a new H1, subtitle, subheading, and unique description
For SEO research, we use SEOClarity and will give you an account to use for your research process. If you have access to or would like to use another tool, that is all right too, and we'd have to discuss that.
For project management, we use Fibery. It's similar to airtable or notion. The workflows for this project are already set up, and we can provide a quick onboarding to Fibery to work directly out of there, or we can work through Google Docs and Sheets.
You will be working directly with the Content Director & Head of Content SEO. You might be in contact with our internal Staff Writer as well as Catalog Managers for any specific knowledge you require.