1001 Freelance Projects -- Paid Search Specialist

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Today is: 25-Apr-2024 17:13 GMT

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Project title:	Paid Search Specialist
Posted by:	External project from PeoplePerHour
Started:	05-Dec-2022 09:26 GMT
Description:	Are you someone who wants to empower others? Do you find yourself looking for opportunities for continuous improvement? Do you get excited about getting things done and crossing items off your list? Are you looking for a mission-focused culture that supports your growth? If so – we might want to meet you! We are looking for a Paid Search Specialist (remote, part-time up to 10 h/week) interested in helping our company grow and responsible for owning and managing paid search campaigns across various platforms. You will work closely with the Marketing team and be responsible for executing research, developing keyword and budget recommendations, launching campaigns across search platforms, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis. As a Paid Search Specialist you will: Manage and optimize PPC (Google and Bing), Google Grants and Facebook Monitor and analyze campaign performance; Ideate and execute paid search creative tests including ad copy or landing page experiences; Identify trends and insights across search campaigns to discover areas for campaign growth or improvement; Define campaign budgets, align campaign goals, and ensure adherence to search optimization principles; Create customer-facing deliverables such as testing briefs, performance reports, budget recommendations, campaign breakdowns, ad copy recommendations etc; Maintain and improve the health of paid search campaigns through ongoing optimization and testing; Report and organize social media advertising data, and paid search data; Check spelling, grammar, punctuation and facts quickly and accurately. You’ll thrive in this role if you: Have at least four years of experience as a paid search marketer or in the paid search space; Can build strategies and understand how to practically apply PPC marketing principles based on the company type and business needs; Possess Certifications as a PPC specialist or paid search specialist; Have knowledge of SEO and digital marketing concepts; Have experience with Google Analytics and Google Tag Manager (preferred); Have familiarity with social media channels and search engines: e.g. Youtube, TikTok, Yahoo, and Yandex (preferred); Are highly analytical with strong research skills; Have strong written and verbal communication skills; Active interest in keeping up with the paid search industry and the latest trends. If you don’t meet 100% of the above qualifications but believe you will be a great fit, you should still seriously consider applying. Additional Information: Competitive hourly rate based on experience Part-time role (up to 10 h/w) 1099 role (Independent Contractor) Remote (Work from home)
Project ID:	3298046
Project category:
Project budget:
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