Looking for web communications strategist, with strong technical and project management skills, a deep understanding of web content strategy, user experience design, and web analytics to drive innovation across the organization's website and online entities. (FYI - we're currently hiring for a full-time Associate Director of Web and Digital Strategy, and looking for freelancer and/or full-time job seeker who are interested in this role.)
The job primarily entails:
- Assessing existing web properties to meet ongoing end-user objectives; identifies strengths, gaps, and opportunities to inform enhancements to content strategy, site architecture, navigation, and user experience.
- Leading search engine optimization efforts to ensure web content and structure is optimized for search.
- Developing and managing processes for continuous website maintenance and improvements.
- Ensuring website is up-to-date, accurate, consistent with brand and style guidelines, and optimized for user experience; ensures quality control for content elements, including copy, image assets, and interactive elements.
For this position, you'll need (among other things):
- Experience with HTML5, CSS3, and JavaScript; database languages (including MySQL and PHP) and XML/RSS feeds; and website content management systems (e.g. Craft CMS).
- Experience implementing (SEO) and search engine marketing (SEM) campaigns.
- Experience with web analytics tools to generate, analyze, interpret, and present data to inform strategic decision making.
- Ability to translate concepts for non-technical colleagues to inform, build consensus, and garner buy-in for web-related projects and initiatives.
- Ability to translate concepts for non-technical colleagues to inform, build consensus, and garner buy-in for web-related projects and initiatives.
- Ability to communicate clearly and effectively.
- Ability to collaborate effectively and collegially to meet project deadlines in a timely manner
Here's a link to the job posting for more info:
https://searchjobs.dartmouth.edu/postings/62378
Posted On: April 19, 2022 14:56 UTC Category: Web Design Skills:Craft CMS, Web Development, JavaScript, PHP, HTML5, HTML, CSS, SEO, Web Analytics
Skills: Craft CMS, Web Development, JavaScript, PHP, HTML5, HTML, CSS, SEO, Web Analytics Location Requirement: Only freelancers located in the United States may apply.
Country: United States
click to apply
Project ID:
3254654
Project category:
Craft CMS, Web Development, JavaScript, PHP, HTML5, HTML, CSS, SEO, Web Analytics
