Expected duration: Ongoing We have an opportunity for a Freelance Digital Marketer to work with a multi-award-winning consultancy firm at the top of its game with great clients from a host of different business sectors.
This role is ideal for someone operating on a freelance consultancy basis with a number of clients or is perhaps stepping back from a full-time role and looking for flexible hours working from home.
You will, ideally, be close to Edinburgh in order to attend monthly team meetings.
The purpose of the role is to support the marketing dept in promoting the company’s services to these external customer groups. You will be a seasoned, commercially minded marketer with at least 5 years agency experience or in a senior marketing role.
Clients include:
• Entrepreneurs in all sectors looking to grow their businesses through franchising • Franchisors looking to recruit new franchisees to their networks • Franchisors looking to drive productivity across their networks through training & mentoring • Franchisors wanting to take their brands into international markets • Franchisors looking to appoint senior staff
This role involves:
Social Media Management: Facebook, LinkedIn, Twitter, Instagram - Essential Experience
• Regular posts to engage with the franchise community and potential clients • Keeping a close eye on our client's social media and sharing commenting etc. • Manage paid-for campaigns for us and our clients • Promote the industry events we are involved with/supporting • Promoting our events – public seminars, training sessions etc. • Grow our audiences across all these channels
Digital - Advantageous but not essential
• PPC campaign set up and management for us and our Clients – ad hoc
Mailchimp - Essential Experience
• Grow our mailing list • Create and share our monthly newsletter • Set up and monitor automation for clients • Create and send content for bi-monthly emails to each client’s database
