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Today is: 18-May-2024 23:03 GMT

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Project title:	I need brilliant ad copy
Posted by:	External project from PeoplePerHour
Started:	24-May-2021 08:38 GMT
Description:	I need some assistance with developing catchy and sharp/ clever ad copy for an African beer Below is the brief: Brand : Castle Lager Ad Campaign Theme 1: Independence Day (October) Ad Campaign Theme 2: Festive Season Although Castle Lager is a South African brand, it is bottled by many breweries in Zambia. We need to develop a campaign line and hashtag : - One for the independence (24&25 October) day in October (but we will position the campaign as overall celebrating the independence of the country as a proud, evolving nation) - One for a general celebration of Africa and its symbolism as a great African brand. -One for general responsible drinking We will then roll out the messaging across: Outdoor Social Media Posts Beer Bottle Holder TVC Concept (festive campaign only) 1. The campaign lines need to be catchy/ clever and we will also translate them into the local languages. 2. We also need hashtags to accompany the key campaign messages. Please have a look at some interesting campaigns done by other brands to understand the standard we expect: https://www.google.com/search?q=budweiser+billboards+south+africa&tbm=isch&ved=2ahUKEwjFlp-IgNbwAhUOXxoKHa_bAzQQ2-cCegQIABAA&oq=budweiser+billboards+south+africa&gs_lcp=CgNpbWcQAzoECAAQQzoFCAAQsQM6AggAOgYIABAIEB46BAgAEB46BAgAEBhQo-kBWI6UAmCylQJoAHAAeACAAZMDiAHcRZIBCDItMjguMy4xmAEAoAEBqgELZ3dzLXdpei1pbWfAAQE&sclient=img&ei=pialYMWrNY6-aa-3j6AD&bih=764&biw=1440#imgrc=6QcuMrUXITtSGM https://www.google.com/imgres?imgurl=https%3A%2F%2F4.bp.blogspot.com%2F-jv8P1JWBCEk%2FWYdBu25PTWI%2FAAAAAAAAACQ%2FVefcYrvduZIQ4MHIY2Ib9XFkJoC8uHHnQCLcBGAs%2Fs1600%2FBudweiserAmerica.png&imgrefurl=https%3A%2F%2Fwww.adstasher.com%2F2017%2F08%2Fbudweiser-celebrates-people-shaping.html&tbnid=wB0dsov6OERvEM&vet=10CCIQMyh4ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ..i&docid=L3cPAef11hQQlM&w=1139&h=630&q=budweiser%20billboards%20south%20africa&ved=0CCIQMyh4ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ https://www.google.com/imgres?imgurl=https%3A%2F%2Fi2-prod.mirror.co.uk%2Fincoming%2Farticle23955597.ece%2FALTERNATES%2Fs615b%2F0_SWNS_CHEERS_BUD_20.jpg&imgrefurl=https%3A%2F%2Fwww.mirror.co.uk%2Fnews%2Fuk-news%2Fprofessor-green-creates-pro-green-23955524&tbnid=BNfwb3wHF3yewM&vet=10CB4QMyh2ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ..i&docid=tDAbMicA_Mp1yM&w=615&h=410&q=budweiser%20billboards%20south%20africa&ved=0CB4QMyh2ahcKEwiYx8uigNbwAhUAAAAAHQAAAAAQCQ https://www.google.com/imgres?imgurl=https%3A%2F%2Falcoholawaste.files.wordpress.com%2F2020%2F12%2Fcastle-lager-mzanzi.jpg%3Fw%3D600&imgrefurl=https%3A%2F%2Falcoholawaste.com%2F2020%2F12%2F&tbnid=3oOuoMeCyiJ8gM&vet=10CJ4BEDMorgFqFwoTCJjHy6KA1vACFQAAAAAdAAAAABAJ..i&docid=IG3be3VNeI331M&w=600&h=335&q=budweiser%20billboards%20south%20africa&ved=0CJ4BEDMorgFqFwoTCJjHy6KA1vACFQAAAAAdAAAAABAJ This is urgent and need someone to work on it most urgently. Should you be able to assist with the creative direction as well then great, please indicate in the proposal and the proposed fee. Thanks!
Project ID:	3173068
Project category:
Project budget:
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