Expected duration: 1 - 6 months Your new role flydocs is recruiting a REMOTE part-time Digital Marketing Lead on a 3-month contract starting in April 2021. As the Digital Marketing Lead, you will be responsible for driving digital lead and demand generation activities including but not limited to paid search and display campaigns, paid social, ABM, content syndication to drive marketing qualified leads, and revenue generation. This role requires a high level of creativity, attention to detail, and project management skills.
What you’ll do • Lead creation of multi-channel lead and demand generation programs across online channels, supporting growth of MQL’s, SQL’s and overall opportunity pipeline • Execute digital marketing campaigns across search engine marketing (SEM), search engine optimization (SEO), display advertising, and other advertising channels to deliver measurable growth in inbound leads • Work collaboratively with Marketing Manager, VP – Global Business Development and Commercial Director to design and optimise outbound marketing activities • Manage and drive key business metrics associated with lead generation, optimising programs as appropriate • Develop reports and forecasts of program results to create stronger tools and assets for marketing and business success
Who you are • Bachelor's degree • 4+ years B2B marketing/advertising experience • Track record of success in lead generation and B2B marketing • Deep understanding and experience of B2B/SaaS enterprise pipeline demand generation, lifecycle stages and lead nurturing • Expert understanding of technology platforms and tools including: Mailchimp, Salesforce, Adobe Creative Suite, WordPress and Google Analytics preferred • Hands-on experience launching, monitoring, and optimising PPC campaigns • Experience managing campaigns on platforms including but not limited to Google Ads, LinkedIn Campaign Manager and Google Search Console • Proficiency with A/B testing, analytics tools, and the ability to turn metrics into actionable insights • Demonstrated experience thinking outside the box to solve problems; using learnings from prior experiences and campaigns to inform decisions • Skilled copywriter, with experience writing for SaaS and technology companies preferred
Who we are FLYdocs is an asset management solution provider with the aviation industry’s most comprehensive solution for creating value out of aircraft maintenance data. We offer the tools and expertise that allow all industry stakeholders to drive sustainable innovation to help build the future of the commercial aviation asset lifecycle. Recognised as a global leader in digital records management, we were founded in 2007 and are 100% owned by Lufthansa Technik. With over 280 employees in multiple locations spread across the globe, we are trusted by over 75 airlines, lessors and MROs to deliver measurable long-term operational and cost efficiencies.
What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.
Please only apply if you are able to start in April or sooner.
