I am realising that I suck at copy! It is a massive time-suck for me to proof read and polish my own work. The last 10% takes me 90% of my time! I'm sure you can relate; I get most of the essential research, messages and copy down but then spend days looking over it because I am not happy with it. I would love to have a versatile wordsmith on hand to jump into projects and work with me long term. I need help with Strategy, big picture work - like story telling, branding - as well as tactical execution of specific tasks, such as writing advertising copy for facebook ads.
I work as a consultant in the startup space so not only do I need help with my own assets and marketing, but need to help my clients too. I am looking to put together a small team, not just one copy writer. You need to have a good eye for design and working with a designer for the final polish too.
Here is a list of deliverables I need help on over the long run, (ignore visuals, that will be a designers job);
- - - Strategy and Planning; One-offs, followed by constant improvements- - - Website/Landing pages - copy - visuals Playstore - copy and visuals iTunes Store - copy and visuals
- - - Constant work long term - - - Adverts - copy - visuals Social media posts - Instagram, facebook, twitter - copy - visuals Email - drip campaign - copy and visuals Youtube - copy and visuals Organic Content - copy and visuals PR - copy Pitch deck - copy and visuals
- - - Skills /Mindset I am looking for - - -
- Excellent at writing “sales copy” - copy that sells/converts! - Understanding story telling - Holistic thinker, all rounder, not just siloed niche skillset - Excellent at writing snappy headlines and catchy hooks - Lives and dies by data! What adverts worked? Which didn’t? How is our landing page performing? etc etc - Obsessed about collecting User feedback and data - Understanding SEO optimised and technical writing - Understand one fundamental truth ; Startup =/= business. We are not a business (yet!). We are running experiments with clear hypothesises.
