I am looking for help with a content calendar for the next six months to form the basis of our social media strategy.
We are a social enterprise matching older people who live alone and need some practical support and company, with younger people looking for affordable accommodation and who are happy to provide around 10 hours per week helping out and sharing some time.
Our mission is to improve the lives of older people, who want to stay in their own homes and maintain their independence yet might be feeling a bit lonely or isolated, and the lives of younger people who are struggling to make ends meet in London, and who are looking for a quiet and safe place to live, and often some companionship themselves.
Our target audience are 45-65 year olds who are concerned about their older relatives or loved ones who live alone at home. We currently cover London and Hertfordshire and make matches in these areas.
There are lots of events throughout the winter/spring/summer eg the obvious ones like Easter, Mothers Day, Pancake Day etc but also many less obvious ones that are relevant, and also content to do with everyday lives eg well-being, nutrition, exercise etc There are lots of things to talk about...... but we need help with a plan.
We use Facebook and Instagram mainly at the moment and would like to also post and engage on twitter, Linkedin and maybe You Tube (not there yet! If you have any questions please get in touch www.homeshareliving.co.uk
